On this page, you can discover our recommended resources and materials that can help you jump-start and accelerate your brand development journey.
1. “The Brand Gap: How to Bridge the Distance Between Business Strategy and Design” by Marty Neumeier
The first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives.
2. “Brand & Bricks - Xây Dựng Thương Hiệu Từ Những Viên Gạch Đầu Tiên” by RIO Books
A captivating blend of insights from top marketing experts and dynamic young writers' fresh, innovative perspectives. Delve into compelling stories sourced from Vietnamese brands, offering familiarity and ease of comprehension.
A guidance for all your questions on how and when you can use Google’s brand elements. A great example for you when thinking about your brand guidelines
Big thanks to How Brands Are Built for developing this mindful branding glossary for you (and sometimes us) to look up.
A podcast where Guy Raz interviews the world's best-known entrepreneurs to learn how they built their legacy. See how iconic brands come to life and actually grow.
Weekly podcast where you can discover the secrets of brand-building through the interesting conversations of Stef Hamerlinck and the world-renowned industry experts and brand representatives.
